When the nature plays a role in publicity. For us, the example of Corona is a real achievement : for its idea, its realisation and most of all for the result ! Change the well known lemon quarter on the top of the bottle by a quarter of moon, waiting for the perfect moment to create this unique event …. REALLY AMAZING !
Other great examples :
- Wella which plays with the sunlight, the moonlight and the reflection of the light in the sea to promote their dyeings and their different tints.
- Mc Donalds offer you an ice cream in the middle of the winter… No matter the season you’ll love it… But it’s when it snows that the ad takes on its full meaning !