… when the shelters are not only waiting places
Totally or partially covered, interactive or participatory, the bus shelter has become a recurrent victim of urban distorsions. Innovative units offers to use these spots to inform, entertain, promote but most of all SURPRISE !
« Wait Marketing » become a weapon, when we know that when the waiting time is not known, the consumer becomes more open to the messages. (Diana Derval book : « Wait Marketing, communiquer au bon moment, au bon endroit »)
So, why « wait » to use those privileged moments to conquer or develop loyalty of consumers.
