They were not dreaming.. They really saw hanged football players passing the ball, a painter doing his job on a blank poster, or a woman taking her shower in a billboard of 2 meters tall !
Brands and agencies focus their imagination on finding advertising that make them unique and distinguishable.
With the action of human, ads change of face and create an real WOW effect !
Here you can discover this video of the IKEA Ad : surprise, fun and sharing !